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57 MPEG-2 slots have been sold
01 Mar, 2021 - 03:06 PM IST | By indiantelevision.com Team
KOLKATA: Public broadcaster Prasar Bharati has seen a significant jump in the overall sales of MPEG-2 slots at the 52nd e-auction of DD Free Dish. It has raked in Rs 731.34 crore from the sale of 57 MPEG-2 slots, compared to Rs 594.25 crore collected from the sales of 53 slots in March 2020.
The third annual e-auction was conducted from 22 February and ended on 27 February. Applications were received for e-auction under six different buckets. 57 channels were allocated slots on various buckets after multiple rounds of robust bidding.
The channels will come on air on the free-to-air DTH platform from 1 April, subject to completion of all formalities.