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Asda Hires Execs From Waitrose And Sky To Bolster Commercial Team

30th April 2021 Asda is continuing its recent management shakeup, this time strengthening its commercial team with two external appointments. Sam Dickson recently joined the supermarket group as VP of Own Brand. She previously spent 11 years at Waitrose, where her most recent role was Director of Trading and Merchandising Operations. Dickson replaces Paul Gillow who has moved to a new, enlarged role as VP of Commercial Transformation & Strategy. Meanwhile, Asda has hired Sonal Dash as VP of Non-Edible and Healthcare. She joined from Sky, where she had been Group Corporate Development Director. Prior to that, she led Strategy and Planning at Tate & Lyle. She has replaced Lizzy Massey, who left Asda last November.

Asda beefs up commercial team with hires from Waitrose and Sky

By Ian Quinn2021-04-29T12:16:00+01:00 Asda has bolstered its commercial team with hires from Waitrose and broadcaster Sky. The move sees Sam Dickson appointed as VP of own brand. Dickson joins from Waitrose, where she spent 11 years in senior commercial roles, most recently as director of trading and merchandising operations. Dickson joins following Paul Gillow’s move at Asda to a new role as VP of commercial transformation and strategy. Asda has also announced the appointment of Sonal Dash as VP of non-edible and healthcare. Dash moves from Sky, where she served as group corporate development director. Previously Dash led the strategy and M&A team at Tate & Lyle and was an associate partner at Bain & Company. She replaces Lizzy Massey, who left Asda in November.

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