30th April 2021
Asda is continuing its recent management shakeup, this time strengthening its commercial team with two external appointments.
Sam Dickson recently joined the supermarket group as VP of Own Brand. She previously spent 11 years at Waitrose, where her most recent role was Director of Trading and Merchandising Operations.
Dickson replaces Paul Gillow who has moved to a new, enlarged role as VP of Commercial Transformation & Strategy.
Meanwhile, Asda has hired Sonal Dash as VP of Non-Edible and Healthcare. She joined from Sky, where she had been Group Corporate Development Director. Prior to that, she led Strategy and Planning at Tate & Lyle. She has replaced Lizzy Massey, who left Asda last November.