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Televisa, Univision reach US$4.8 billion deal to merge media Andrea Navarro, Bloomberg News VIDEO SIGN OUT Grupo Televisa SAB will sell its content and media assets to Univision Holdings Inc. in a deal valued at US$4.8 billion, deepening ties between the two giants of Spanish-language TV. Televisa, Mexico’s top broadcaster, will remain the largest shareholder in the new Televisa-Univision, with an equity stake of about 45 per cent, according to a statement Tuesday. Under the terms of the agreement, Televisa will receive US$3 billion in cash and US$1.5 billion in Univision equity. Teaming up with Televisa will help bolster Univision’s push into streaming. Though Univision is the largest provider of Spanish-language TV and radio content in the U.S., it hasn’t become as big a force online. Less than 10 per cent of the Spanish-speaking population currently uses a streaming service, compared with 70 per cent in the English-speaking market.

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