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Wyclef Jean Speaks On Brand Authenticity & BLM
Wyclef Jean Speaks on Brand Authenticity, BLM & Hiring Diverse Creators
Karl Ferguson & Katie Piper
Known as the Oscars of the advertising world, the Cannes Lions International Festival of Creativity has been recognizing excellence in branded communication for over six decades. The week-long event includes various industry leaders judging works across different cultural categories that have made an impact.
We sat down with Wyclef Jean, who is serving as the Entertainment Lions for Music Jury President. As President and Chief Strategy Officer of Sodo Mood Lab and an iconic musician who has blessed us with his solo beats and masterpieces with the Fugees he brings both his expertise in the field and thoughtful point of view on social justice to breathe new life into the Cannes Lions festival.