The True Impact of Social Analytics on B2B Funnels
For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel.
It s a near-supernatural, multi-layered vortex that pulls in leads from the wider world, then draws them down toward closing. At the top of the funnel (TOFU) are fresh new leads who are just discovering your offerings. In the middle of the funnel (MOFU) are leads who are interested to learn more. Finally, at the bottom of the funnel (BOFU) are those leads who are poised and ready to make a purchase.
Modeling your sales funnel so you can better target and nurture leads at each layer is critical to increasing your conversion rate. But for accurate modeling, you need a lot of reliable data. And one major opportunity for collecting that data lies in your social media tools.
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8 Simple Ways to Segment Your Social Media Audience
Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand the behaviors of our most loyal customers.
It is also a valuable tool for generating more leads on social media. While publishing more often and posting different types of content is great for generating engagement with your audiences, segmentation can bring additional benefits, like..
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This post will show you how you can apply the principles of segmentation to social media, outline the benefits it can bring to your business, and give you tips for accurately segmenting your social media audience.
Which Social Networks Should You Advertise on in 2021?
Whether you use it to supplement your existing inbound marketing efforts or it makes up your entire strategy, you’ve probably used social media to meet your marketing objectives.
There are various social media platforms to choose from, and each comes with a user base that brings different advertising potential. Even though there are so many platforms, HubSpot marketing experts Kelly Hendrickson and Andrew Delaney don’t think that you should be using all of them.
Hendrickson says, “When it comes to choosing which social platforms to invest in, there’s often not a one-size-fits-all answer.” This is because, based on your business’s buyer personas and marketing goals, certain channels will help your advertisements gain more traction, while others may not be as impactful.