Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips]
Ah, Clubhouse versus podcasts an age-old debate.
Just kidding. But, while both of these audio tools are relatively new to the business world (in fact, Clubhouse is less than two years old), they ve both attracted large, engaged audiences.
And, even though each audio tool is vastly different, they serve similar purposes.
Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few).
Clubhouse operates on a similar principle: to encourage lively conversations and debates around a variety of niche topics. As Clubhouse Founders Paul Davison and Rohan Seth have said, The thing we love most is how voice can bring people together.
What is Twitter Spaces? [+Why Marketers Should Care]
Now, as Clubhouse s user base continues to grow, and marketers begin to experiment there, many brands with solid Twitter followings are also beginning to pay more attention to the brand possibilities of Spaces.
What is Twitter Spaces?
Twitter Spaces is a feature within the Twitter app that allows users with more than 600 followers to launch, host, and participate in audio chat rooms, similarly to rooms hosted on the social media platform Clubhouse.
Why Marketers Are Watching Twitter Spaces
As marketers gain access to Twitter Spaces, we re learning that it could offer brand opportunities that Clubhouse hasn t enabled yet. While both platforms are still evolving and you should keep both on your radar as they change and improve, here are just a few strengths Twitter Spaces already has over its competition:
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What is Clubhouse? [+Should Marketers Care?]
In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse.
But, unless you had a huge online following of your own, you might just be getting access to the app now.
Now, as the invite-only Clubhouse continues to gain media coverage and a growing pool of non-celebrity users, you might be wondering, “What the heck is it? And, how do I get in on the action?”
Below, we’ll explain where Clubhouse came from, what it actually is, and the pros and cons of using it in your marketing strategy.