VR/AR: A Game Changer for Sales and Marketing
COMPANY X is an established blueberry grower located in the beautiful state of Oregon. It just received private equity funding to expand its blueberry operations globally. Company X has never done business globally and is keen to learn global best practices from its blueberry supplier, a global leader delivering the industry’s best blueberry genetics, plants, and technical support to blueberry growers around the world. Company X knows that growing conditions in blueberry regions outside the United States, like Peru or Spain, meaningfully differ from conditions in Oregon. The owner of Company X sits back and ponders: “How can I quickly visit our supplier’s global nurseries, see how their blueberry plants grow in different countries and in different climates, and learn what kind of grower support they provide in different blueberry regions of the world?”
5 Key Customer Loyalty and Engagement Trends for 2021
One way to characterize 2020 is as the year of unexpected pivots. Before the COVID-19 pandemic, no one could’ve expected so many industries (other than cleaning-supply manufacturers) would need to broadcast their cleaning and safety protocols. But that’s what circumstances demanded, so companies recalibrated their marketing approach with little notice.
Now it’s time to strategize and anticipate post-pandemic changes in outlook and behaviors. What challenges and opportunities should customer loyalty and engagement specialists consider as they move further into 2021?
Let’s focus on five key trends:
1. Mitigating Risk
During the pandemic, consumers have been relying on brands and stores that take their safety seriously. Consider the growth of contactless transactions: According to a retail-industry report, contactless transactions have grown 69 percent since January 2020. That trend is expected to con