VR/AR: A Game Changer for Sales and Marketing
COMPANY X is an established blueberry grower located in the beautiful state of Oregon. It just received private equity funding to expand its blueberry operations globally. Company X has never done business globally and is keen to learn global best practices from its blueberry supplier, a global leader delivering the industry’s best blueberry genetics, plants, and technical support to blueberry growers around the world. Company X knows that growing conditions in blueberry regions outside the United States, like Peru or Spain, meaningfully differ from conditions in Oregon. The owner of Company X sits back and ponders: “How can I quickly visit our supplier’s global nurseries, see how their blueberry plants grow in different countries and in different climates, and learn what kind of grower support they provide in different blueberry regions of the world?”