Jordan Rogers, the maestro of sports marketing insights, takes us on a thrilling ride through the innovative world of NBA endorsements. Drawing inspiration from Adidas' stellar campaign with Anthony Edwards, Jordan decodes the four pillars of a winning sports marketing strategy – athlete, product, moment, and media. However, a seismic shift is on the horizon, as Jordan predicts the demise of the signature athlete era. In a concise and compelling narrative, Jordan foresees athletes taking control, brands embracing equity partnerships, and player editions redefining the marketing playbook.
The collection includes four versions of the clog, all of which come with McDonald's-themed Jibbitz, including a classic clog with the signature red and yellow color scheme, just like Ronald McDonald. The chain's Birdie and Hamburglar characters also inspired two pairs of Crocs.