Patagonia, rei and north face. Theyre calling on advertisers to boycott facebook through july for allowing racist, violent and verifiably false content on its platforms. Facebook is taking steps reviewing the policies and commitmented to equality and Racial Justice will this boycott pose a major threat to facebooks futures we always said it doesnt matter unless advertisers start to pull out. Is this the beginning of the trickle becoming a more sizable flow. Its an interesting flow, unless your a part of the free hans solo crowd, some people know what im talking about, i find it fascinating those three Companies Made the list. With that said, i think it is a big deal because its not going to be the end. Its just the beginning. To your point. And weve said when advertisers start to pull away this is the existential risk they face market clearly doesnt clear valuation wise 25 times next years earnings, facebook isnt really that expensive, but this is a exist existential risk in my opinion