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The best smartglasses and AR specs 2022: Snap, Meta, Amazon

Smartglasses and AR are considered the next big breakthrough for wearables that will filter into our daily lives. Putting useful connected features in front.

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Why Snap should abandon Spectacles but keep augmented reality

The Promotion Fix is an exclusive biweekly column for The Drum from Samuel Scott, a global keynote marketing speaker who is a former journalist, newspaper editor, and director of marketing and communications in the high-tech industry. Follow him @samueljscott. The bespectacled Samuel Scott says glasses have never been cool (and don’t get him started on VR headsets). In his new Promotion Fix column, he recommends Snap forgets the goggles and gives AR all of its focus. Pygmalion-inspired 90s teen films such as She’s All That told a generation that glasses are not cool and that simply taking them off would transform someone from a shy geek into a ‘major hottie’. Snapchat should remember that.

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New Snap Spectacles bring true AR to the table

@stablesjames Snap has unveiled the fourth generation of its Spectacles, and itâs introduced true AR for the first time. The social media giant behind Snapchat has been one of the biggest drivers of smartglasses, albeit with mixed success. But while the company has championed wearables for the face, itâs stopped short of true AR tech â until now. The new Snap Spectacles are a huge design divergence from the previous generations. Gone are the fun, brash and brightly colored designs that were primarily for recording and sharing content. The new specs are angular and futuristic, no less of a statement, and actually quite stylish as AR glasses go.

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Snap Inc reveals new Spectacles and more | Marketing Magazine

Snap Inc reveals new Spectacles and more | Marketing Magazine
marketingmag.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingmag.com.au Daily Mail and Mail on Sunday newspapers.

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Snap introduces next generation AR-capable Spectacles

Snap introduces next generation AR-capable Spectacles During their Snap Partner Summit 2021, Snapchat unveiled their next generation Spectacles, which is their first pair of AR-capable glasses. They are designed for augmented reality creators, powered by a new Snap Spatial Engine and the Qualcomm Snapdragon XR1 Platform. The new Snapchat Spectacles are lightweight, at 134 grams, and they feature 2 RGB cameras, 4 built-in microphones, 2 stereo speakers and a touchpad. The Lenses have Dual 3D waveguide displays that can output an AR overlay with a 26.3 degree field of view. The Lenses are also very responsive, with 15 millisecond motion to photon latency and maximum brightness of 2000 Nits.

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