From the runaway success of Pokémon Go back in the halcyon days of summer 2016 to beauty consumers turning to YouTube try-on in lieu of swiping a tester across their face, augmented reality (AR) has established itself in the marketing mainstream.
The holidays mark a special point in the calendar year a time when people are actively seeking relevant shopping experiences and opportunities to spend their disposable income. And when it comes to Black Friday, this sentiment rings especially true for Snapchatters. As the holiday that unofficially kicks off the Christmas shopping season, over two-thirds of our community say they are planning to shop Black Friday deals ahead of the festivities. Here, we reveal the four factors driving Snapchatters’ shopping behavior around this time.