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This week, beverage brand Koia expanded the distribution of its vegan protein smoothies to 7-Eleven locations nationwide. The brand participated in 7-Eleven’s “Sips & Snacks That Love You Back” program, which tested 25 new foods and beverages which also included Outstanding Foods vegan pork rinds at 200 locations in Southern California last summer. 7-Eleven expanded its partnership with Koia after the brand performed as the best-seller during the test. “Over 60 percent of our consumers come to 7-Eleven for beverages, making it critical for our portfolio to match their needs of living healthy lives,” Daniela Field, Senior Category Manager of 7-Eleven, Inc., said. “Koia is how we stay competitive and evolve as a broader better-for-you destination, and we wholeheartedly believe it can stand alongside any of the big brands we carry.”
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LOS ANGELES, Feb. 19, 2021 /PRNewswire/ Koia, known for its low-sugar, 100% plant-based, naturally craveable, healthy, and delicious beverages, announces national distribution in 7-Eleven Inc.® stores across the U.S.
7-Eleven s partnership with Koia follows the success of the Sips & Snacks That Love You Back program, Sips and Snacks 2.0, an in-store test that ushered in a short list of the healthiest, tastiest, feel-good food brands to stock 200 7–Eleven stores in both the Los Angeles and San Diego areas to help customers stay well during COVID-19. Koia performed as a best-seller from the test, demonstrating that the masses are ready to embrace newer brands that win in health and taste and deliver it quickly at an affordable price.