Little Black Book, Samsung’s Alfonso Fernandez Iglesias and Cheil’s Malcolm Poynton discuss how years of technological and creative innovation have cemented the brand’s positive role in society, writes LBB’s Alex Reeves
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Galaxy Watch with Tizen will get three years of updates
JC Torres - May 18, 2021, 9:29pm CDT
Most of the rumors pointed to Samsung adopting Wear OS for its future smartwatches. They never anticipated, however, that the company would actually play a bigger role in Google’s wearable future. It might sound comforting for Wear OS fans that a large company like Samsung would be investing heavily in the platform’s future but it could also sound discouraging for those already invested in Samsung’s Tizen-based platform. Samsung is throwing this group a bone by promising updates that will last three years, though that’s really just two years now since the last Galaxy Watch.
Behind the Work 8 Add to collection
Alejandro Di Trolio, executive creative director at Cheil Spain, explains the problems that the team had to solve to create Tallk - a free app that allows ALS patients to communicate using any Samsung device
Samsung Tallk is one of those rare projects that could genuinely transform people’s lives. Putting to work the full power of creativity and technology at Cheil Spain and Samsung’s disposal, the new app solves a real problem in people’s daily lives.
With Tallk, a patient with the degenerative disease Amyotrophic Lateral Sclerosis (ALS) will now be able to access eye tracking communication technology for free from any Samsung device, as well as gaining the ability to have autonomy thanks to the connectivity of Samsung’s SmartThings IoT technology, allowing them to interact with utilities in their homes, turning on lights, adjusting the air conditioning or changing channels on the TV, for example.
Little Black Book, Tallk campaign was developed by Cheil Worldwide España in collaboration with Fundación Luzón, Spain’s leading ALS charity, and Irisbond