Behind the Work 8 Add to collection
Alejandro Di Trolio, executive creative director at Cheil Spain, explains the problems that the team had to solve to create Tallk - a free app that allows ALS patients to communicate using any Samsung device
Samsung Tallk is one of those rare projects that could genuinely transform people’s lives. Putting to work the full power of creativity and technology at Cheil Spain and Samsung’s disposal, the new app solves a real problem in people’s daily lives.
With Tallk, a patient with the degenerative disease Amyotrophic Lateral Sclerosis (ALS) will now be able to access eye tracking communication technology for free from any Samsung device, as well as gaining the ability to have autonomy thanks to the connectivity of Samsung’s SmartThings IoT technology, allowing them to interact with utilities in their homes, turning on lights, adjusting the air conditioning or changing channels on the TV, for example.
Little Black Book, Tallk campaign was developed by Cheil Worldwide España in collaboration with Fundación Luzón, Spain’s leading ALS charity, and Irisbond