Motorola Phones India: Lenovo-owned Motorola aims to double smartphone sales in 2024, targeting a 5% market share from the current 3.5%. Focusing on premiumization, its India business has doubled, with the Edge and Razr series contributing significantly. The company prioritizes online sales but recognizes the need for offline presence. Differentiation through design, partnerships, and AI is emphasized.
Lenovo-owned Motorola aims to double smartphone sales in 2024, targeting a 5% market share from the current 3.5%. Focusing on premiumization, its India business has doubled, with the Edge and Razr series contributing significantly. The company prioritizes online sales but recognizes the need for offline presence. Differentiation through design, partnerships, and AI is emphasized.
Smartphone Sales: Smartphone makers are packing their latest devices with flashy new artificial intelligence tools such as real-time voice translation and advanced photo editing in efforts to reignite consumer demand. "This potentially could be the start of a new era for smartphones," said PP Foresight analyst Paolo Pescatore, adding the challenge for device makers will be to inform consumers about the new AI-powered tools.