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Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns

Google's newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023.

The Complete Guide To Google Ads Lead Forms Extensions

Learn how lead forms work, the pros and cons of using them, what you need to get started, and how to set them up with webhook integration.

Google s Responsive Search Ad Guide: Navigating AI In Advertising

Google has released a comprehensive guide highlighting AI's role in optimizing Responsive Search Ads for better ad performance.

Google releases Responsive Search Ads guide

Google releases Responsive Search Ads guide
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The Drum | 5 Strategies To Help Retailers Adapt To Omnichannel Shopping

Design them however you like – customers will make their own journeys, including going from online to physical touchpoints, and back again. Here, Vertical Leap’s Lee Wilson shares tips for managing that reality.

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