DDB places ads in the least expected places including Kiwi sheep farm
May 13, 2021 10:05
DDB has revealed its evolved brand promise, Unexpected Works, by placing a billboard in a sheep farm in Garston, New Zealand.
The announcement:
Today, DDB Worldwide has unveiled an evolved brand promise brought to life by a billboard running in one of the least expected places imaginable, starting with a sheep farm in Garston, New Zealand.
Carrying the address www.unexpectedworks.com, the billboards redirect to DDB’s homepage carrying the refreshed visual identity. While the campaign may seem like an antithetical way to launch a new brand positioning with Garston having a population of 100 humans and 40,000 sheep, it recognizes creativity is the most powerful when it’s unexpected.
April 20, 2021 10:11
Thinkerbell has been shortlisted for 10 awards across nine categories for this year’s Mumbrella CommsCon Awards.
The nods included Best Use of Owned Media, Launch or Relaunch Campaign of the Year, Best Use of Technology in a Campaign, Large PR Agency of the Year, and two nominations for Best PR-led Brand Partnership Campaign.
Also starring in the shortlist was Eleven, earning four nominations including PR-led Content Creation, Best PR-led Brand Partnership Campaign, and PR Agency of the Year – Large, a category it won in 2020. Icon Agency also scored four nominations, earning two in the Best Government Sponsored Campaign category, as well as a nod for Sophia Pellatt as PR Professional of the Year. Also receiving four nominations was We Are Different, including Best B2C Campaign, Best Campaign with a Small Budget and PR Agency of the Year (Boutique).
Automotive disruption has been disrupted – but are marketers prepared for what’s ahead?
The Australian automotive industry has been one of the most disrupted by the pandemic. For manufacturers, it s generally been in a positive sense, with sales on the up. But can the momentum continue in a post-pandemic world? Mumbrella s Damian Francis asks the industry experts.
April 7, 2021 9:22
Prior to the pandemic, Australia’s automotive market was in a particularly interesting position. A major crossroad that was likely to send the industry in a completely different direction.
While Mumbrella was running the Automotive Marketing Summit in Sydney and Melbourne, we were able to document this crossroad in a bit more detail. There were a range of speakers involved, from major manufacturers, car share companies, mobility brands, various businesses in and around the growing EV trend and more who were jockeying for relevance and position in real life and on our conference programs.