DDB places ads in the least expected places including Kiwi sheep farm
May 13, 2021 10:05
DDB has revealed its evolved brand promise, Unexpected Works, by placing a billboard in a sheep farm in Garston, New Zealand.
The announcement:
Today, DDB Worldwide has unveiled an evolved brand promise brought to life by a billboard running in one of the least expected places imaginable, starting with a sheep farm in Garston, New Zealand.
Carrying the address www.unexpectedworks.com, the billboards redirect to DDB’s homepage carrying the refreshed visual identity. While the campaign may seem like an antithetical way to launch a new brand positioning with Garston having a population of 100 humans and 40,000 sheep, it recognizes creativity is the most powerful when it’s unexpected.