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By Helen Gilbert2021-04-09T10:48:00+01:00
Source: St Pierre Groupe
St Pierre has secured its first listing with the Co-op and doubled the number of Tesco stores it supplies.
From 12 April, the firm’s Sliced Brioche Loaf will be sold in 210 Co-op branches (rsp: £2.99).
The new listing comes as St Pierre increases its presence in Tesco stores. Its Brioche Hot Dog Rolls will be stocked in 401 stores, up from 201, while the brand’s Brioche Burger Buns, previously on sale in 200 stores will be sold in 550 stores. They join St Pierre’s 4 Seeded Brioche Buns, currently sold in 1,064 Tesco stores.
“Research from the Shopper Insights & Behaviours Conference this year revealed that the BBQ season, as we traditionally know it, will be changed this year,” said Paul Baker, founder of St Pierre Groupe.