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15th April 2021 Extended-life bakery brand Baker Street will launch a new range of Original Burger Buns and Classic Hot Dog Rolls into Tesco this month after securing a permanent listing in 126 stores. In its new look packaging, Baker Street’s ‘Drive Thru Classics’ range is designed to cater to the growing ‘fakeaway’ trend, driven by 12 months of Covid-19 restrictions. The brand launched its Stollen exclusively with Tesco for Christmas 2020 and after driving value sales of more than £1.4m, the brand leveraged its seasonal success to secure a permanent listing. Jeremy Gilboy, founder of St Pierre Groupe, which owns the Baker Street brand commented: “Baker Street is perfectly placed to fill a gap in the market. The pandemic has driven huge shifts in consumer attitudes to all things, but especially food. A combination of anxious consumers retreating to comfort foods and familiar classics, and the closure of the UK’s restaurants has driven demand for the at-home ‘fake

United kingdomJeremy gilboyBaker streetOriginal burger bunsClassic hot dog rollsDrive thru classicStreet original burger bunsஒன்றுபட்டது கிஂக்டம்ஜெர்மி கில்பாய்ரொட்டி சுடுபவர் தெரு