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Why women run fewer than 13% of India’s small businesses Loan applications of female entrepreneurs are more likely to be delayed or rejected, studies show. Representational image. | Mansi Thapliyal/Reuters Software entrepreneur Niyati Chander, 30, ran into gender bias fairly early in her career. A Bengaluru-based management graduate, she had set up a software enterprise, a Micro, Small and Medium Enterprise with eight employees in June 2020. “I wanted to be in control of where I am going in life,” she said. From investors and government officials to real estate agents and even friends and former colleagues, Chander found that she was not being taken seriously. “People assume you do not know what you want,” she said. “When we were looking for office space, the emails from the landlord would go to my male co-founder though it was made clear that I am the main founder – it was assumed that the final call would be his.”

United statesUttar pradeshKavneet sahniAndrew caballero reynoldsArchana garodia guptaSarita deviAshwini mhetreMitali nikoreShubhadip dasNiyati chanderSona mitraNikore associatesBain companySmall medium enterprisesInitiative for what works to advance womenChild development