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Prism+ air con ad featuring Xia Xue deemed not acceptable due to greenwashing claims

A Prism+ spokesperson said the ad was supposed to be "playful and tongue-in-cheek".

National university of singaporeSingapore generalWendy cheng xia xueAng peng hwasAdvertising standards authority of singaporeBusiness schoolCentre for governanceAdvertising standards authorityZero smart air conWendy chengXia xueStraits timesNational universitySingapore codeAdvertising practice

Prism+ air-con ad deemed greenwashing by Singapore watchdog; company defends it as tongue-in-cheek

Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners.

United kingdomHong kongWendy chengAng peng hwaAdvertising standards authority of singapore asasBritain advertising standards authorityEtihad airwaysConsumers association of singaporeAir franceAdvertising standards authorityStraits timesSingapore codeAdvertising practiceProfessor angConsumers associationGreen washing

Aircon ad featuring Xiaxue to save Earth banned due to misleading claims

Aircon ad featuring Xiaxue to save Earth banned due to misleading claims
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Ang peng hwaWendy chengAdvertising standards authority of singaporeAdvertising standards authorityProf ang peng hwaSingapore codeAdvertising practiceStraits times

PRISM+ air-con ad featuring Xiaxue deemed misleading by advertising standards watchdog

The advertisement claimed that using PRISM+'s air-con model was the "best tip" to "save Earth", said the Advertising Standards Authority of Singapore.

Wendy chengAdvertising standards authority of singaporeZero smartAdvertising standards authoritySingapore codeAdvertising practice

Prism+ air-con ad featuring Xiaxue deemed misleading by advertising standards watchdog

SINGAPORE Singapore's advertising standards watchdog has deemed some of the claims made in an advertisement by electronics retailer Prism+ "not acceptable".

Wendy chengAdvertising standards authority of singaporeConsumers association of singaporeConsumer commission of singaporeZero smartAdvertising standards authoritySingapore codeAdvertising practiceConsumer protectionFair tradingIndustry alvin tanConsumers associationConsumer commissionNational universitySingapore business school

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