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Siah Hwee Ang | interest co nz

Consumers should be discerning enough : Prism+ defends air-con ad after watchdog deemed it greenwashing

SINGAPORE – Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners. This marks the first time the Advertising Standards Authority of Singapore (Asas) has found a company in breach of the advertising code for greenwashing, or marketing that exaggerates the sustainability.

Council finds aircon ad with Xiaxue saving earth in breach of code, Prism+ says it s tongue-in-cheek

Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners. Read more at stomp.straitstimes.com

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