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Geofencing market 2023-2027: A descriptive analysis of five forces model, market dynamics, and segmentation- Technavio

Programmatic Advertising Spending Market Size to Grow by USD 314 27 Bn, Open Auction to be Largest Revenue-generating Application Segment

Adtech vendors still tracking EU users who deny consent via IAB s TCF, study suggests – TechCrunch

New research examining what happens after Internet users in Europe land on an ad-supported website and express their “privacy choices” — using a flagship ad industry consent management platform which is supposed to allow them to control the types of ads they receive (i.e. non-tracking vs “personalized”) — has raised fresh questions over the IAB […]

The SPAC Bubble Is Bursting: Dozens Of Companies Canceling Mergers As PIPE Investors Evaporate

by Tyler Durden SPACs have officially fallen out of favor.  The SPAC bubble burst started with fallen angel Nikola Motors and has since continued, with short sellers and market skeptics unveiling the less than savory elements to numerous names brought public through the merger-style transaction that allows companies to go public quicker, and with less red tape, than the traditional IPO process. Chamath Palihapitiya, once heralded as the king of SPACs is now more likely to be seen as the face of a SPAC bubble that looks as though it is in the process of popping.  As a result of the bubble bursting, banks are starting to pass on funding SPAC transactions. One recent example was Simplifi Holdings, which, when it attempted to go public last month valued at nearly $2 billion, found that bankers, mutual funds and hedge funds were balking at financing the transaction, according to Reuters.

Analysis: U S companies snub SPACs amid concerns they cannot deliver

TechnologyAnalysis: U.S. companies snub SPACs amid concerns they cannot deliver Echo WangAnirban Sen 4 minute read A man wears a mask as he walks near the New York Stock Exchange (NYSE) in the financial district in New York City, U.S., March 2, 2020. REUTERS/Brendan McDermid Advertising technology firm Simplifi Holdings was ready to go public last month at a valuation of close to $2 billion when some investors balked. The Fort Worth, Texas-based company was seeking to raise around $300 million in financing for its merger with D and Z Media Acquisition Corp (DNZ.N), a special purpose acquisition company (SPAC) led by media entrepreneur Betty Liu.

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