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2 out of 3 Consumers Believe That Brands are Responsible for Protecting Them from Fake Products and Misleading Marketing Content, According to Incopro Survey
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Research findings support that protecting brand authenticity is becoming a critical element of consumer engagement Our research has demonstrated, not only that brand authenticity is vital to consumers, but also that many consumers view this area as the brand s responsibility. Piers Barclay, chief strategy officer, Incopro LONDON and LOS ANGELES (PRWEB) December 16, 2020 A new consumer survey released today by online brand protection software provider, Incopro, delves into shopper perspectives on the role that brand authenticity plays in their decision-making process in time for the holiday season and looking ahead to 2021. The findings also have implications for brands in terms of how to market their products in a way that nurtures a sense