EcoLink to be Rs 500-cr brand in next 3 yrs in home electrical segment: Signify official
Synopsis
Signify is expanding beyond lighting and switches and is entering into the Fans category through EcoLink brand and has plans to add more products to make it a home electrical brand for value-conscious buyers.
New Delhi: Signify Innovations India, formerly known as Philips Lighting India, said its brand EcoLink is expected to clock five-fold growth and will be a Rs 500-crore brand by 2023, according to a top company official. Signify is expanding beyond lighting and switches and is entering into the Fans category through EcoLink brand and has plans to add more products to make it a home electrical brand for value-conscious buyers.
LED lighting product makers to approach govt over custom duty hike on parts; prices to rise 5-10%
ELCOMA said that after a hike in the customs duty from 5 to 10 per cent on the import of the components, including driver and MCPCBs used while manufacturing LED lights, prices of the locally manufactured goods will go up. The tariffs on finished good have remained unchanged, it added. PTI February 07, 2021 / 02:18 PM IST
Prices of LED lighting products, including bulbs, may go up by 5-10 per cent as the government is going to raise customs duty on the imported components used for their manufacturing, and the domestic makers are approaching the government to address the issue urgently.
Get ready for âCMO Weekâ: marketing lessons from 2020
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What have marketers across categories like e-commerce, edtech, FMCG, auto, etc., learnt in 2020? Weâre asking them at CMO Week, from December 14-17.
2020 has been a rather interesting year⦠a year no marketer, advertiser or brand had prepared for. As we near the end of it, we, at afaqs!, are excited to know what lessons the top names in the marketing fraternity have learnt this year, and the wisdom they have acquired as they enter the new year (2021).
Yes⦠all this will happen over a week-long conference â âCMO Weekâ.
We are glad to share that our âAll Weekâ webinar initiative has been very well-received by the media, marketing and advertising fraternity. afaqs! has so far held three series of themed e-conversations at the same time, every day, for an entire week, under this umbrella. These include Television Week, Digipub Week and Languages Week.