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Business leaders hail Budget, laud Government s measures for a Vikasit Bharat
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82% Indian viewers engage with TV ads: Report: Best Media Info
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MiQ unveils global report on advanced TV advertising
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51% of businesses to up their marketing spend on CTV over 2023: MIQ
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Advertisement spending on connected TV (CTV) in India is expected to reach $500 million by 2027, according to Siddharth Dabhade, South Asia managing director of global marketing intelligence firm MiQ. The affordability of internet-enabled TVs and broadband subscriptions is anticipated to drive growth in the CTV universe.