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New Delhi [India], August 25 (ANI/Mediawire): Over the last two years, the pandemic irrevocably changed the business and community landscape. Technological advances in operations, newer concepts, and tactics in digital marketing, and prioritized customer experience strategies have made businesses more aware. E-commerce has entered almost every sector of business, with small to medium and large companies as well as corporate giants taking a bite from this pie to give their customers a fully immersive experience. Business is no longer about just selling a product to a customer but about presenting an engaging and personal experience for the customer to engage them. Many businesses are using instant messaging technologies like WhatsApp to enhance their marketing and customer relationship management. Widely used by businesses to connect with customers through various customized marketing strategies, WhatsApp is a huge hit among SMEs. From giant e-commerce platforms like Jio Mart, Nykaa, an