and then the second catalyst for this phenomenon was something we don t talk about much, mccain-feingold. those law passed back in 2002 by limited contributions to political parties helped divert the flow of money to outside spending groups and super pacs we re talking about here but also into think tanks, and policy institutes, things like media matters monitoring the truthfulness of various cable outlets. and so you ve seen this kind of calculation by money interest, rich individuals, and folks with money in this country that you might be able to achieve the political outcomes better by bypassing these old structures and creating your own ways to slug it out in the political arena. maybe the question we should be asking, is the proliferation of thing takes, weakening the parties as mediators of the political debate, and is a is that a bad thing or a good thing? let me close on this point because i think it s anothe
literally and figuretively, nuclear was joked by by one of the candidates. it was talked about being used in vietnam, it was said to have been just another weapon. and suggested that he was not serious when it came to the stewardship of the nuclear arsenal. the attacks on goldwater, introduced into our politics a new way of communicating with voters. examine any of the television spots created for candidates in 1952, or 1960 and view the goldwater spot in 1964 and you ll see no creative progression until you get to the lyndon johnson campaign. we will look at a few of the eisenhower spots. they are creative mainly in the sense this they represent the first spot advertising in american poll particulars and american politics and we will see those now. eisenhower answers america. they say we have never had it so good. yet, i have had to stop buying eggs, they are so expensive. no wonder, you pay 100 difference tax on one egg. we must cut costs which means we must cut tax
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