10 Things We Just Learned About The Royal Enfield Shotgun topspeed.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from topspeed.com Daily Mail and Mail on Sunday newspapers.
In early 2000, Royal Enfield was struggling to remain afloat in the competitive market with many two-wheelers companies coming up with fuel-efficient products. Siddhartha Lal took over the family business as the CEO in the year 2000. In 2006, he became the CEO and MD of Eicher Motors. He tweaked Royal Enfield motorcycles and made it more in sync with the needs of the youth and it brought in a huge surge in demand once again., Business News, Times Now