Can sales of ehomaki sushi rolls bring good fortune to Japan s eatery industry?
February 1, 2021 (Mainichi Japan)
This photo shows, from left, 1,800-yen, 5,000-yen, and 10,000-yen ehomaki rolls available for pre-order at Hotel New Otani Hakata. (Photo courtesy of Hotel New Otani Hakata) FUKUOKA In the lead up to the Setsubun festival on Feb. 2, the ehomaki sushi roll business in the restaurant and hotel industry in this southwestern Japan city is heating up like never before. Manufacturers are hoping to make up for a drop in sales caused by self-restraint in eating out due to the spread of the coronavirus. In the midst of the pandemic, can ehomaki bring good fortune to the restaurant industry and to consumers?