Tributes from all across the country poured in for the former chairman. Prime Minister Narendra Modi and President Ram Nath Kovind also took to Twitter to express their condolences.
PM Modi said he was pained by the demise of Bajaj. He said Bajaj will be remembered for his noteworthy contributions to the world of commerce and industry.
Bajaj is credited with the ubiquitous two wheeler in Bajaj Auto and the cult campaign of Hamara Bajaj-Buland Bharat ki Buland Tasveer which brought slick world class advertising to Indian TV screens and a corporate brand campaign.