When hip-hop artist Shreyas Sagvekar and producer Vedang Deshpande launched their new Marathi rap song “Uddhat” in Mumbai earlier this month, it was more than just a song served up braggadocio
Photos by Rahul Deshmukh
Sans live gigs, the city’s small but vibrant community of rap artistes turns to YouTube; 6 videos down, The Pune Project aims to give old and new rappers a platform to create, connect and stay visible.
Groovy music, fast beats and messages hidden in rhyme
rap and hip-hop is soon becoming the go-to music at almost every party. However, this scene was altogether halted with the onset of the COVID-19 pandemic, causing inconvenience to more than just the artistes. Not to be defeated by the lack of gigs amidst the lockdown, the
Pune rap community turned YouTube into its stage. An opportunity to create music, connect with the community and stay visible the online platform checked all their boxes. Six videos down, The Pune Project, is here to stay and pack a punch, promise the rappers.