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Nestlé shelves non-HFSS Shreddies The Simple One breakfast cereal

Nestlé no longer plans to sell Shreddies The Simple One breakfast cereal, introduced in the UK last year with non-HFSS credentials.

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Nestlé s 18-year-long salami slice reformulation approach jettisons 59 million teaspoons of sugar

Cereal Partners UK’s (CPUK) gradual reformulation approach means it will have removed 59 million teaspoons of sugar and three million teaspoons of salt by the end of the year to bring its popular products in line with the UK government’s non-HFSS model.

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59 million teaspoons of sugar to be removed from Nestlé breakfast cereals

59 million teaspoons of sugar to be removed from Nestlé breakfast cereals
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Nestle Cereals remove 59 million teaspoons of sugar from family favourite cereal brands

Nestle Cereals remove 59 million teaspoons of sugar from family favourite cereal brands
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Nestlé Cereals Introducing New Non-HFSS Variant

Nestlé Cereals Introducing New Non-HFSS Variant
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Toby bakerShreddies the simple oneRegional marketing director