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The article highlights the exploitative nature of social media content creation in Kashmir, focusing on the aftermath of a tragic boat accident in the Jhelum River. A grieving mother's anguish is captured and broadcasted by a content creator (CC), mistaken for a journalist, illustrating the invasive and insensitive practices of these individuals. The widespread consumption of such content on platforms like Facebook, YouTube, and Instagram underscores the public's fascination with sensationalism. The piece critiques the erosion of journalistic integrity due to unregulated social media practices, which prioritize viewer engagement over empathy and accuracy. It emphasizes the detrimental impact on victims and their families, who are often subjected to public scrutiny and emotional distress. The proliferation of such content creators has led to a decline in trust between the public and legitimate journalists, calling for greater regulation and media literacy to protect vulnerable

Jammu and kashmirUnited statesMaharaj ganjSyeda afshanaBryan mc laughlinOmpura budgamShowkat ahmadMoazum mohammadHaziq showkatBashir manzarOmc laughlinBazila bilalHaseena banoSahil mirTelecom regulatory authority of indiaUniversity of kashmir