or where something is stated as being unknown? often, what we find is that comments can be made that are misleading, for example, or something that is in part true will be misused to then propagate something that s false. so, for instance, there have been a number of false claims about fertility the suggestion that the vaccine will somehow make you infertile when there s just a total lack of scientific evidence. and, actually, all kinds of doctors and experts on this topic would say they don t even understand by what biological mechanism that could happen. so what we often find is that there is a lack of evidence to back up some claims and that something that is true in isolation will be used to push false claims about the vaccine, for example. and we often see that in discussions like on podcasts, where people will go back and forth, they will be trying to understand someone else s perspective, and it spirals and spirals. and briefly, elizabeth, finally, do you think that technology
television companies like netflix and disney are spending billions of dollars on original programming, exclusive shows that are going to bring audiences to their platform and make sure that they subscribe. we re seeing the same phenomenon in audio. and that s whyjoe rogan is so important to spotify, because he s like a beacon. he s a huge figure in this area. and is part of this as well, elizabeth, that despite the fact spotify is one of the most popular music streaming services in the world, it still struggles to make money off streaming music? exactly, and as it s been said, the revenues. i spotify went public in 2018 and essentially is trying. to transform itself
into podcasting with an exclusive deal with joe rogan? well, first and foremost, podcasting is absolutely booming at the moment. and joe rogan is perhaps spotify s biggest bet in this area. they ve spent a reported $100 million tying him down into an exclusive deal. and i think what it does is it speaks to the growing streaming wars in audio. ultimately, spotify has determined that exclusivity over rogan is more valuable than the music of neil young, and it s similar to what we ve seen in television. television companies like netflix and disney are spending billions of dollars on original programming, exclusive shows that are going to bring audiences to their platform and make sure that they subscribe.
into an exclusive deal. and i think what it does is it speaks to the growing streaming wars in audio. ultimately, spotify has determined that exclusivity over rogan is more valuable than the music of neil young, and it s similar to what we ve seen in television. television companies like netflix and disney are spending billions of dollars on original programming, exclusive shows that are going to bring audiences to their platform and make sure that they subscribe. we re seeing the same phenomenon in audio. and that s whyjoe rogan is so important to spotify, because he s like a beacon. he s a huge figure in this area. and is part of this as well, elizabeth, that despite the fact spotify is one of the most popular music streaming services in the world, it still struggles
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