May 01, 2021
Instagram/elianatimekeeper
If you ask an entrepreneur about starting a business, they will probably tell you to search for the right business, check market trends and make sure that you optimise the flow of the market.
However, when Sherrie Han decided to venture into the business of producing exquisite timepieces for women, things couldn’t have been harsher. You see, the timekeeper of Singapore wasn’t just planning to start her own venture but was doing so against market odds.
“There’s no market for mechanical watches for women,” Sherrie was told. But that didn’t stop her from creating The Eliana Timekeeper, an exclusive watch microbrand for women that has been making waves amidst the pandemic.
The Singapore Women s Weekly
There’s some good news to report in Singapore this International Women’s Day , according to advisory firm Grant Thornton’s “Women in Business 2021” report. The number of women holding overall senior leadership positions in mid-market businesses in Singapore has hit 33 per cent, despite the adverse impact of the Covid-19 pandemic.
While this is not quite gender parity, it does pass the critical 30 per cent, which research shows is the minimum representation needed to change decision-making processes. Of course, three per cent is a great start but there has to be more and this can only truly happen with women in power and men as their advocate.