May 01, 2021
Instagram/elianatimekeeper
If you ask an entrepreneur about starting a business, they will probably tell you to search for the right business, check market trends and make sure that you optimise the flow of the market.
However, when Sherrie Han decided to venture into the business of producing exquisite timepieces for women, things couldn’t have been harsher. You see, the timekeeper of Singapore wasn’t just planning to start her own venture but was doing so against market odds.
“There’s no market for mechanical watches for women,” Sherrie was told. But that didn’t stop her from creating The Eliana Timekeeper, an exclusive watch microbrand for women that has been making waves amidst the pandemic.