DFS brings the world to Hainan with new experiential store
Luxury retailer
Hainan on a world tour with its new experiential outlet at the
Times DF x DFS Haikou Mission Hills Duty-Free Complex.
The new store, which is the second stage of an ongoing development project at the site, is themed ‘World in a Day’ and takes shoppers on a tour round iconic cities including
Paris,
Sydney using interactive displays and multi-sensory activations.
This latest unveiling continues DFS’ focus on Hainan, which the retailer has identified as “one of the most important strategic locations in its network”. DFS and its regional partners will continue developing the Haikou Mission Hills site over the next two years, to create a shopping complex covering more than 50,000sqm and offering DFS’ largest beauty hall.
DFS & Shenzen Duty Free ‘pave the way’ for new opportunities
DFS Group and
The two companies held a ceremony to celebrate their partnership at the
Haikou International Convention and Exhibition Centre to coincide with the
China International Consumer Products Expo in
Hainan.
The two companies opened the first phase of the Times DF x DFS Haikou Mission Hills Duty-Free Complex in January. The second phase is due to be unveiled in the coming weeks, with the companies promising “even more expanded product offerings and experiences”.
Once completed, the complex will cover more than 50,000sqm.
“We are proud to continue to support the development of the Hainan Free Trade Port and help to grow the duty free industry in Hainan together with our partner DFS,” said said
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