This Black-Owned Beauty Brand Is All About Protecting & Restoring Your Melanin essence.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from essence.com Daily Mail and Mail on Sunday newspapers.
We stan for Black female entrepreneurs and thankfully, we aren’t the only ones!
Barefoot recently partnered up with the New Voices Foundation to award five women with $10,000 to help develop their businesses and support their entrepreneurial endeavors. What better name to ignite this initiative than #WeStanForHer? The campaign celebrates and supports Black women entrepreneurs in order to drive toward economic equity for the Black community. The grants celebrate, recognize, and uplift Black women-owned businesses and their founders’ unique journeys.
“The #WeStanForHer program is a celebration of the Black community. To continue to see positive change, Barefoot is committed to recognizing the talents and gifts that stem from resilient Black-women,” says Shannon Armah, Sr. Associate Brand Manager for Barefoot. “As a brand that strives to bring people together by creating moments of fun for everyone, directly supporting the efforts of Black women-owned businesses is essen
Uoma Beauty Double Take Contour Stick âUomaâ means âbeautifulâ in Igbo (a common language spoken in Nigeria), a name well suited for a brand committed to rewriting the rules of inclusivity and diversity in beauty. Founded by beauty industry veteran Sharon Chuter, Uoma is inspired by self-expression, colorful living and Chuterâs own African pride. For example, the brandâs Say What?! Foundation is available in 51 different shades, and each of its Badass Icon Matte Lipsticks (which we named the best moisturizing matte lipstick of 2021) are named in honor of an influential Black woman.
Uoma Beauty Double Take Contour Stick ($40;