We stan for Black female entrepreneurs — and thankfully, we aren’t the only ones!
Barefoot recently partnered up with the New Voices Foundation to award five women with $10,000 to help develop their businesses and support their entrepreneurial endeavors. What better name to ignite this initiative than #WeStanForHer? The campaign celebrates and supports Black women entrepreneurs in order to drive toward economic equity for the Black community. The grants celebrate, recognize, and uplift Black women-owned businesses and their founders’ unique journeys.
“The #WeStanForHer program is a celebration of the Black community. To continue to see positive change, Barefoot is committed to recognizing the talents and gifts that stem from resilient Black-women,” says Shannon Armah, Sr. Associate Brand Manager for Barefoot. “As a brand that strives to bring people together by creating moments of fun for everyone, directly supporting the efforts of Black women-owned businesses is essential to our mission. We stand to learn a lot from the Black community and, true to our values, Barefoot will always listen to the inspiring voices.”