IAPI Reports Big Turnout for its â How to Win an Effie Awardâ Event
February 19, 2021
Pictured: Charley Stoney, IAPI CEO
Over 300 people from the world of advertising and marketing tuned into IAPIâs âHow to Win an Effieâ event which was hosted earlier this week as part of a relaunch of the Effie Ireland Awards which will take place on September 23rd.
Due to the ongoing pandemic, the inaugural Effie Ireland awards were cancelled last year.
Attendees on the were offered tips and hints on how to arrest the attention of the jury when theyâre reading over entries and all the speakers had previous experience in judging Euro Effies and are also on the 2021 Effie Ireland jury. The speakers included Damian Devaney, Senior Partner with TBVGlobal, and is Chair of the Effie Ireland Jury; Nichola Mullen, Fundraising Director, Society of St. Vincent de Paul; Nicky Doran, Brand and Marketing Strategy Director, Davy; Neal Davies, CEO, BBDO, Dublin; Margaret
IAPI Updates Pitch Guidelines & Introduces New Agile Pitch Process
January 29, 2021
Pictured: Shenda Loughnane
With 2021 set to be a busy year for pitching, IAPI has published updated pitch guidelines following consultation with the wider advertising and marketing industry. The new guidelines are supported by the Advertisers Association of Ireland and the Marketing Institute.
The updated guidelines cover pitches for media and creative accounts as well as a new set of guidelines for “agile pitches” which has been created for clients that typically have a budget of less than €300,000 or who are looking for an agency for a one-off project.
“I’m delighted with the level of engagement and input we received from our membership and other industry stakeholders so, I’d like to thank everyone involved in producing these essential guides,” says Shenda Loughnane, President, IAPI and Group Managing Director, Dentsu.
Hynes Takes Over as Vice President of IAPI
January 8, 2021
A former creative director of Bates Ireland, he co-founded Bonfire with Ian Doherty in 2005.
“Seán has made a huge contribution to the IAPI Board since his term began in November 2018”, says Shenda Loughnane, President, IAPI and Group Managing Director, Dentsu Aegis. “He has worked tirelessly to bring together the creative community, culminating in the launch of “Ireland: Where Creative is Native” (www.creativeisnative.com) last year, which seeks to position Ireland as a centre of excellence for commercial creativity. This launch was a key milestone for IAPI in 2020, and provided a beacon of light in an otherwise challenging year for the industry. Seán puts his all into everything he does and the IAPI Board have benefitted hugely from his measured approach, passion for creativity and collegial nature.”