IAPI Updates Pitch Guidelines & Introduces New Agile Pitch Process
January 29, 2021
Pictured: Shenda Loughnane
With 2021 set to be a busy year for pitching, IAPI has published updated pitch guidelines following consultation with the wider advertising and marketing industry. The new guidelines are supported by the Advertisers Association of Ireland and the Marketing Institute.
The updated guidelines cover pitches for media and creative accounts as well as a new set of guidelines for “agile pitches” which has been created for clients that typically have a budget of less than €300,000 or who are looking for an agency for a one-off project.
“I’m delighted with the level of engagement and input we received from our membership and other industry stakeholders so, I’d like to thank everyone involved in producing these essential guides,” says Shenda Loughnane, President, IAPI and Group Managing Director, Dentsu.