By Helen Gilbert2020-12-10T13:26:00+00:00
These companies are hoping it’ll be love at frost sight as they seek to spread some yuletide cheer with their seasonal NPD.
From deer-ing doughnuts and cracking savoury pies to festive frozen cheesecakes and Elf on the Shelf-themed sponges, there’s plenty to choose from.
British Baker rounds up the latest innovations.
BBF
BBF, the ambient cake and dessert manufacturer, has teamed up with Rocket Licensing and The Lumistella Company to unveil The Elf on the Shelf Mini Gift Cake.
Available in four different designs, the Madeira sponge is filled with a fruity plum and raspberry jam and covered with soft icing and an edible plaque. It also features a detachable collar of The Elf on the Shelf-inspired stickers.