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Product returns are an unavoidable part of running an e-commerce business. They can t be eliminated, so offering the option to return items can be a vital part of a business s strategy. As the adage goes: "If you have too few returns, you re not selling enough." Still, most e-commerce businesses would like to reduce the numbers of returns they need to process.
One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services, because it s not just a store it s a place to connect with customers and create a sense of the brand. We spoke with several e-commerce experts to get their take on how retailers can choose and customize platforms to get the right fit between product, culture, and customer.
Supply chain chaos has sellers and shoppers on edge, with no relief in sight anytime soon. To better understand how marketers should navigate this unusual holiday shopping season, we spoke with a variety of experts to get tips on what makes for successful holiday e-commerce marketing and why planning, implementation, and customer engagement are paramount in these continually changing times.