How Brands Are Convincing Shoppers to Spend Early This Holiday Season
businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.
);
//]]>// >By Vivian Wagner
Dec 17, 2020 5:00 AM PT
Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile and creative enough to take advantage.
The E-Commerce Times spoke with experts in cosmetic sales and e-commerce about trends in this dynamic and evolving industry.
Personalization Trends
One way that cosmetics companies can appeal to online customers is to provide increasingly personalized services. What sets us apart is we ve created an expert online beauty assessment that s been developed by a team of data scientists, makeup artists and skin care specialists, Jaleh Bisharat, co-founder and CEO of the cosmetics company NakedPoppy, told the E-Commerce Times.
(1)
Within only four months of implementing Global-e s cross-border ecommerce solution, the premium watch brand saw an average 31% YoY increase in international conversions across all global markets
NEW YORK, Jan. 7, 2021 /PRNewswire/ Luxury watch brand Vincero Watches and Global-e, the leading provider of cross-border ecommerce solutions, today announced their collaboration on an improved localized ecommerce experience built to increase global customer satisfaction, capitalize on international traffic, increase conversion rates, grow sales in key markets and penetrate new markets. Within just four months, Vincero Watches international conversion rate increased by 31% YoY.
As a result of the partnership with Global-e, Vincero Watches is now able to offer its global customers a new and improved customer journey. This includes localized messaging tailored to the market, allowing shoppers to browse and buy in their local currency with over 100 currencies supported, multiple shippi
);
//]]>// >By Vivian Wagner
Dec 17, 2020 5:00 AM PT
Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile and creative enough to take advantage.
The E-Commerce Times spoke with experts in cosmetic sales and e-commerce about trends in this dynamic and evolving industry.
Personalization Trends
One way that cosmetics companies can appeal to online customers is to provide increasingly personalized services. What sets us apart is we ve created an expert online beauty assessment that s been developed by a team of data scientists, makeup artists and skin care specialists, Jaleh Bisharat, co-founder and CEO of the cosmetics company NakedPoppy, told the E-Commerce Times.
vimarsana © 2020. All Rights Reserved.