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Neuroscience research finds distinct advertising differences across audio, radio and podcasting

Neuroscience research finds distinct advertising differences across audio, radio and podcasting New ARN Neuro Lab research looks into the distinctive advertising impact of the three key audio channels Sample from the new ARN Neuro Lab research Radio, podcasting and music streaming are distinctively processed by consumers, leading to differences in their strengths and effectiveness as advertising channels, a new neuro research study claims. The fresh research, which has been conducted by neuroscience specialist, Dr Shannon Bosshard, in partnership with Australian Radio Network’s Neuro Lab, sought to understand how consumers’ brains respond different to distinct audio formats, and the impact advertising has in each of them. To do this, it analysed more than 40,000 datapoints every second across the different audio formats and mapped brain activity of people engaging with both audio content and advertising.

ARN s Neuro Lab investigates power of radio engagement for advertisers

ARN s Neuro Lab investigates power of radio engagement for advertisers
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