The Edition
Shahudha Mohamed
Tourists arriving at Velana International Airport after Maldives reopened its borders. PHOTO: MIHAARU
Shahudha Mohamed
11 December 2020, MVT 11:47
Visit Maldives further broadened the ongoing global advertising campaign with CNN to promote the destination as one of the safest destinations for vacation amid the COVID-19 pandemic.
Initially launched with the reopening of the borders, Maldives Marketing and Public Relations Corporation (MMPRC) stated that the main objective of the campaign is to keep Maldives as the top-of-mind destination for travelers on a global scale through digital and online components such as TV commercials, vignettes and digital display banners on the CNN homepage.
Visit Maldives further broadened the ongoing global advertising campaign with CNN to promote the destination as one of the safest destinations for vacation amid the COVID-19